CARE ID has published 𝒕𝒉𝒆 𝑫𝑫𝑷 𝑭𝒂𝒔𝒉𝒊𝒐𝒏-𝑻𝒆𝒄𝒉 𝑬𝒙𝒉𝒊𝒃𝒊𝒕𝒊𝒐𝒏 𝑹𝒆𝒑𝒐𝒓𝒕: 𝑾𝒉𝒆𝒏 𝑷𝒆𝒐𝒑𝒍𝒆 𝑴𝒆𝒆𝒕 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑷𝒂𝒔𝒔𝒑𝒐𝒓𝒕𝒔.

📄 Full report : https://lnkd.in/gpxyTWcv

After 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 𝐨𝐟 𝐂𝐀𝐑𝐄 𝐈𝐃 𝐃𝐏𝐏 𝐕𝟓 at Dongdaemun Design Plaza (DDP), Seoul (16 December 2025 – 12 May 2026), we're releasing what we found.

𝐓𝐡𝐫𝐞𝐞 𝐬𝐭𝐮𝐝𝐢𝐞𝐬. 𝟑𝟏𝟔 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐧𝐭𝐬.

𝟖𝟗.𝟗% of visitors had never heard of a Digital Product Passport.

𝟔𝟑.𝟖% chose to pay more for a product that carried one.

For fashion brands, this reframes DPP adoption — not as a regulatory burden, but as commercial currency that customers are already willing to pay for.

Grateful to SBA Seoul Business Agency, DDP, our brand partners BLACKYAK Co., Ltd., Harlie K, ILAIL(신세계인터내셔날(Shinsegae International Inc.) , Lost Town Supply, 플리츠마마(PLEATSMAMA), Thug Club, and The Woolmark Company as certification partner.