We didn’t start as a DPP company nor in Europe.
We started with one problem: 𝘁𝗲𝘅𝘁𝗶𝗹𝗲 𝘄𝗮𝘀𝘁𝗲.

Our work began with 𝗴𝗶𝘃𝗶𝗻𝗴 𝗻𝗲𝘄 𝗹𝗶𝗳𝗲 𝘁𝗼 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗴𝗮𝗿𝗺𝗲𝗻𝘁𝘀 𝗳𝗿𝗼𝗺 𝘀𝗲𝗰𝗼𝗻𝗱-𝗵𝗮𝗻𝗱 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝘂𝗻𝘀𝗼𝗹𝗱 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆.

But we realised something fundamental:
𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗰𝗮𝗻𝗻𝗼𝘁 𝗯𝗲 𝘀𝗼𝗹𝘃𝗲𝗱 𝘀𝗼𝗹𝗲𝗹𝘆 𝗱𝗼𝘄𝗻𝘀𝘁𝗿𝗲𝗮𝗺.

No matter how much value we try to recover at the end, the structural problem begins much earlier — in how products are designed, produced, and tracked.

Through this shift, it became clear that circularity needs data and data needs structure, which is where Digital Product Passports (DPP) come in.

As ESPR affects all products placed on the EU market, it led us to a key question.

𝗛𝗼𝘄 𝗰𝗮𝗻 𝗗𝗣𝗣 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗠𝗦𝗠𝗘𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗯𝘂𝗿𝗱𝗲𝗻?

So we tested it ourselves. In 2023, we launched our own fashion brand, 𝗟𝗼𝘀𝘁 𝗧𝗼𝘄𝗻 𝗦𝘂𝗽𝗽𝗹𝘆, in Korea to see how DPP works in practice.

We have worked directly with MSME fashion brands and industry stakeholders, learning what they actually need, not just for compliance, but for value.

Shaped through pilots, supply-chain collaboration, and hands-on implementation,

𝘄𝗲’𝗿𝗲 𝗻𝗼𝘄 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝘄𝗵𝗶𝘁𝗲 𝗽𝗮𝗽𝗲𝗿 :

📄 https://lnkd.in/g8B8hJef

This work was led by our CSO, DAJEONG ., and shaped with valuable input from contributors across industry, policy, and technical domains — including Hans Petter Hübert (Kezzler), Dr. BongKyun Ko (FITI Testing & Research Institute), HoeWook Jung (BLACKYAK Co., Ltd.), Park Young-su (Korea Fashion Association,KFA), the Korea Federation of Textile Industries (FTA KOFOTI),  the Ministry of Climate, Energy, and Environment (MCEE), and GS1 Korea (대한상공회의소 KCCI), as well as Korean fashion stakeholders who shared invaluable insights through real-world collaboration.

𝗪𝗲 𝗮𝗿𝗲 𝘀𝗶𝗻𝗰𝗲𝗿𝗲𝗹𝘆 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀, 𝘄𝗵𝗶𝗰𝗵 𝗵𝗲𝗹𝗽𝗲𝗱 𝗴𝘂𝗶𝗱𝗲 𝗮𝗻𝗱 𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸.

We also gratefully acknowledge the CIRPASS-2 - Digital Product Passport for their technical review and guidance.