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The necessity of DPP consumer education
In modern society, sustainability and transparency have become crucial factors in consumers' purchasing decisions. Against this backdrop, the necessity of the Digital Product Passport (DPP) is further emphasized. The DPP is an important tool for ensuring product authenticity, sustainability, and supply chain transparency by providing information about the entire life cycle of the product in a digital format. Let us now examine consumers' perceptions of sustainable consumption and the need for DPP consumer education, along with the reasons behind it.
Jul 22, 2024
The necessity of DPP consumer education
In modern society, sustainability and transparency have become crucial factors in consumers' purchasing decisions. Against this backdrop, the necessity of the Digital Product Passport (DPP) is further emphasized. The DPP is an important tool for ensuring product authenticity, sustainability, and supply chain transparency by providing information about the entire life cycle of the product in a digital format. Let us now examine consumers' perceptions of sustainable consumption and the need for DPP consumer education, along with the reasons behind it.
Jul 22, 2024
The necessity of DPP consumer education
In modern society, sustainability and transparency have become crucial factors in consumers' purchasing decisions. Against this backdrop, the necessity of the Digital Product Passport (DPP) is further emphasized. The DPP is an important tool for ensuring product authenticity, sustainability, and supply chain transparency by providing information about the entire life cycle of the product in a digital format. Let us now examine consumers' perceptions of sustainable consumption and the need for DPP consumer education, along with the reasons behind it.
Jul 22, 2024
The necessity of DPP consumer education
In modern society, sustainability and transparency have become crucial factors in consumers' purchasing decisions. Against this backdrop, the necessity of the Digital Product Passport (DPP) is further emphasized. The DPP is an important tool for ensuring product authenticity, sustainability, and supply chain transparency by providing information about the entire life cycle of the product in a digital format. Let us now examine consumers' perceptions of sustainable consumption and the need for DPP consumer education, along with the reasons behind it.
Jul 22, 2024
What is the awareness of consumers regarding sustainable consumption?
According to the 2023 Consumption Lifestyle Index Report (Korea Consumer Agency), a survey of 10,000 consumers nationwide revealed that 42.4% of all respondents practice sustainable consumption. The score for sustainable consumption practices was found to be 57.1, with the areas of sustainable consumption practices ranking as follows: energy saving (65.1), resource recycling (64.4), and purchasing products that can be repaired and used for a long time (57.4).
What can be learned from the survey results is that the sustainable consumption practice score is an average of 57.1 points, which means that more than half of consumers are interested in sustainable consumption and are making efforts to practice it. In particular, energy saving (65.1 points), resource recycling (64.4 points), and purchasing long-lasting products (57.4 points) have emerged as the main areas of practice.
Results like this show that consumers are aware of environmental issues and are taking concrete actions to practice these concerns. However, the point of 57.1 indicates that there is still much room for improvement.
In this context, education on the Digital Product Passport (DPP) is important. The DPP helps consumers make better choices by providing information about the entire life cycle of products. For example, the DPP can encourage consumers to choose sustainable products by transparently showing the product's durability, recyclability, and environmental impact during the manufacturing process. This has a positive impact on consumers, enabling them to make purchasing decisions that consider long-term sustainability rather than just low prices.
Therefore, in order to further strengthen the sustainable consumption practices of Korean consumers, education on DPP is necessary, which will enable consumers to make wiser choices.
What is the awareness of consumers regarding sustainable consumption?
According to the 2023 Consumption Lifestyle Index Report (Korea Consumer Agency), a survey of 10,000 consumers nationwide revealed that 42.4% of all respondents practice sustainable consumption. The score for sustainable consumption practices was found to be 57.1, with the areas of sustainable consumption practices ranking as follows: energy saving (65.1), resource recycling (64.4), and purchasing products that can be repaired and used for a long time (57.4).
What can be learned from the survey results is that the sustainable consumption practice score is an average of 57.1 points, which means that more than half of consumers are interested in sustainable consumption and are making efforts to practice it. In particular, energy saving (65.1 points), resource recycling (64.4 points), and purchasing long-lasting products (57.4 points) have emerged as the main areas of practice.
Results like this show that consumers are aware of environmental issues and are taking concrete actions to practice these concerns. However, the point of 57.1 indicates that there is still much room for improvement.
In this context, education on the Digital Product Passport (DPP) is important. The DPP helps consumers make better choices by providing information about the entire life cycle of products. For example, the DPP can encourage consumers to choose sustainable products by transparently showing the product's durability, recyclability, and environmental impact during the manufacturing process. This has a positive impact on consumers, enabling them to make purchasing decisions that consider long-term sustainability rather than just low prices.
Therefore, in order to further strengthen the sustainable consumption practices of Korean consumers, education on DPP is necessary, which will enable consumers to make wiser choices.
What is the awareness of consumers regarding sustainable consumption?
According to the 2023 Consumption Lifestyle Index Report (Korea Consumer Agency), a survey of 10,000 consumers nationwide revealed that 42.4% of all respondents practice sustainable consumption. The score for sustainable consumption practices was found to be 57.1, with the areas of sustainable consumption practices ranking as follows: energy saving (65.1), resource recycling (64.4), and purchasing products that can be repaired and used for a long time (57.4).
What can be learned from the survey results is that the sustainable consumption practice score is an average of 57.1 points, which means that more than half of consumers are interested in sustainable consumption and are making efforts to practice it. In particular, energy saving (65.1 points), resource recycling (64.4 points), and purchasing long-lasting products (57.4 points) have emerged as the main areas of practice.
Results like this show that consumers are aware of environmental issues and are taking concrete actions to practice these concerns. However, the point of 57.1 indicates that there is still much room for improvement.
In this context, education on the Digital Product Passport (DPP) is important. The DPP helps consumers make better choices by providing information about the entire life cycle of products. For example, the DPP can encourage consumers to choose sustainable products by transparently showing the product's durability, recyclability, and environmental impact during the manufacturing process. This has a positive impact on consumers, enabling them to make purchasing decisions that consider long-term sustainability rather than just low prices.
Therefore, in order to further strengthen the sustainable consumption practices of Korean consumers, education on DPP is necessary, which will enable consumers to make wiser choices.
What is the awareness of consumers regarding sustainable consumption?
According to the 2023 Consumption Lifestyle Index Report (Korea Consumer Agency), a survey of 10,000 consumers nationwide revealed that 42.4% of all respondents practice sustainable consumption. The score for sustainable consumption practices was found to be 57.1, with the areas of sustainable consumption practices ranking as follows: energy saving (65.1), resource recycling (64.4), and purchasing products that can be repaired and used for a long time (57.4).
What can be learned from the survey results is that the sustainable consumption practice score is an average of 57.1 points, which means that more than half of consumers are interested in sustainable consumption and are making efforts to practice it. In particular, energy saving (65.1 points), resource recycling (64.4 points), and purchasing long-lasting products (57.4 points) have emerged as the main areas of practice.
Results like this show that consumers are aware of environmental issues and are taking concrete actions to practice these concerns. However, the point of 57.1 indicates that there is still much room for improvement.
In this context, education on the Digital Product Passport (DPP) is important. The DPP helps consumers make better choices by providing information about the entire life cycle of products. For example, the DPP can encourage consumers to choose sustainable products by transparently showing the product's durability, recyclability, and environmental impact during the manufacturing process. This has a positive impact on consumers, enabling them to make purchasing decisions that consider long-term sustainability rather than just low prices.
Therefore, in order to further strengthen the sustainable consumption practices of Korean consumers, education on DPP is necessary, which will enable consumers to make wiser choices.
The definition and functions of the Digital Product Passport (DPP)
The Global Digital Product Passport (DPP) is an innovative system that provides transparency, which modern consumers value when purchasing products. It is also an integrated platform that records critical information about the entire life cycle of products in a digital format and makes this information available to consumers. This system plays an important role in not only providing information but also in enhancing the sustainability of products and promoting responsible consumption concerning the environment. According to market research firm Research and Markets, the global market for eco-friendly and sustainable fashion, valued at 82.89 trillion won in August 2019, is expected to grow to 107.703 trillion won this year. This shows a sharp increase in global interest in sustainable fashion.
Main features
Ingredients Source Information: DPP clearly defines the source of the ingredients that make up the product. This allows consumers to verify what materials were used and how they were made. Additionally, consumers can determine whether the ingredients were sourced sustainably and produced in an ethical labor environment.
Production Process Transparency: DPP provides detailed information about the production process of the product. This includes how the product was manufactured, what technologies and energy were used, and the environmental impacts that occurred during the production process. This information helps consumers assess the environmental impact of the product and make more sustainable choices.
Distribution Channel: DPP allows tracking of all distribution channels from the production site to the consumer. This enables the assessment of the environmental impact of logistics processes, including the carbon footprint of the product. Consumers can determine the reliability of the product by checking the distribution steps the product has gone through.
Recycling Methods After Use: The DPP provides information on how to dispose of or recycle the product after use. This information plays a crucial role in minimizing environmental impact even after the product has reached the end of its life. Consumers can obtain guidance on how to recycle or properly dispose of the product through the DPP.
The definition and functions of the Digital Product Passport (DPP)
The Global Digital Product Passport (DPP) is an innovative system that provides transparency, which modern consumers value when purchasing products. It is also an integrated platform that records critical information about the entire life cycle of products in a digital format and makes this information available to consumers. This system plays an important role in not only providing information but also in enhancing the sustainability of products and promoting responsible consumption concerning the environment. According to market research firm Research and Markets, the global market for eco-friendly and sustainable fashion, valued at 82.89 trillion won in August 2019, is expected to grow to 107.703 trillion won this year. This shows a sharp increase in global interest in sustainable fashion.
Main features
Ingredients Source Information: DPP clearly defines the source of the ingredients that make up the product. This allows consumers to verify what materials were used and how they were made. Additionally, consumers can determine whether the ingredients were sourced sustainably and produced in an ethical labor environment.
Production Process Transparency: DPP provides detailed information about the production process of the product. This includes how the product was manufactured, what technologies and energy were used, and the environmental impacts that occurred during the production process. This information helps consumers assess the environmental impact of the product and make more sustainable choices.
Distribution Channel: DPP allows tracking of all distribution channels from the production site to the consumer. This enables the assessment of the environmental impact of logistics processes, including the carbon footprint of the product. Consumers can determine the reliability of the product by checking the distribution steps the product has gone through.
Recycling Methods After Use: The DPP provides information on how to dispose of or recycle the product after use. This information plays a crucial role in minimizing environmental impact even after the product has reached the end of its life. Consumers can obtain guidance on how to recycle or properly dispose of the product through the DPP.
The definition and functions of the Digital Product Passport (DPP)
The Global Digital Product Passport (DPP) is an innovative system that provides transparency, which modern consumers value when purchasing products. It is also an integrated platform that records critical information about the entire life cycle of products in a digital format and makes this information available to consumers. This system plays an important role in not only providing information but also in enhancing the sustainability of products and promoting responsible consumption concerning the environment. According to market research firm Research and Markets, the global market for eco-friendly and sustainable fashion, valued at 82.89 trillion won in August 2019, is expected to grow to 107.703 trillion won this year. This shows a sharp increase in global interest in sustainable fashion.
Main features
Ingredients Source Information: DPP clearly defines the source of the ingredients that make up the product. This allows consumers to verify what materials were used and how they were made. Additionally, consumers can determine whether the ingredients were sourced sustainably and produced in an ethical labor environment.
Production Process Transparency: DPP provides detailed information about the production process of the product. This includes how the product was manufactured, what technologies and energy were used, and the environmental impacts that occurred during the production process. This information helps consumers assess the environmental impact of the product and make more sustainable choices.
Distribution Channel: DPP allows tracking of all distribution channels from the production site to the consumer. This enables the assessment of the environmental impact of logistics processes, including the carbon footprint of the product. Consumers can determine the reliability of the product by checking the distribution steps the product has gone through.
Recycling Methods After Use: The DPP provides information on how to dispose of or recycle the product after use. This information plays a crucial role in minimizing environmental impact even after the product has reached the end of its life. Consumers can obtain guidance on how to recycle or properly dispose of the product through the DPP.
The definition and functions of the Digital Product Passport (DPP)
The Global Digital Product Passport (DPP) is an innovative system that provides transparency, which modern consumers value when purchasing products. It is also an integrated platform that records critical information about the entire life cycle of products in a digital format and makes this information available to consumers. This system plays an important role in not only providing information but also in enhancing the sustainability of products and promoting responsible consumption concerning the environment. According to market research firm Research and Markets, the global market for eco-friendly and sustainable fashion, valued at 82.89 trillion won in August 2019, is expected to grow to 107.703 trillion won this year. This shows a sharp increase in global interest in sustainable fashion.
Main features
Ingredients Source Information: DPP clearly defines the source of the ingredients that make up the product. This allows consumers to verify what materials were used and how they were made. Additionally, consumers can determine whether the ingredients were sourced sustainably and produced in an ethical labor environment.
Production Process Transparency: DPP provides detailed information about the production process of the product. This includes how the product was manufactured, what technologies and energy were used, and the environmental impacts that occurred during the production process. This information helps consumers assess the environmental impact of the product and make more sustainable choices.
Distribution Channel: DPP allows tracking of all distribution channels from the production site to the consumer. This enables the assessment of the environmental impact of logistics processes, including the carbon footprint of the product. Consumers can determine the reliability of the product by checking the distribution steps the product has gone through.
Recycling Methods After Use: The DPP provides information on how to dispose of or recycle the product after use. This information plays a crucial role in minimizing environmental impact even after the product has reached the end of its life. Consumers can obtain guidance on how to recycle or properly dispose of the product through the DPP.
The necessity of consumer education
Transparent information provision
There is an increasing tendency among consumers to consider environmental and social responsibility when purchasing products. Accordingly, many brands and companies are launching various eco-friendly products. However, among those claiming to be eco-friendly, there are many cases that are ambiguous or lack evidence, which puts consumers at risk of making decisions based on incorrect information. In such situations, DPP clearly presents the environmental impacts that occur throughout the product's life cycle, helping consumers make smarter purchasing decisions. It is essential to educate consumers about the importance of DPP and how to use it to realize this transparency. DPP greatly aids consumers in making more informed purchasing decisions by transparently providing life cycle information about products.
Promoting sustainable consumption
The DPP promotes sustainable consumption by allowing consumers to easily understand the environmental impact of products. Consumers can check the source of raw materials, carbon emissions generated during the production process, and recyclability through the DPP. This becomes a key factor in helping consumers choose eco-friendly products and contributes to environmental protection and resource conservation in the long term.
Strengthening reliability
Providing transparent information through DPP contributes to building trust between brands and consumers. Consumers can build trust in a brand based on transparent and accurate information, which positively affects the brand's long-term success. Additionally, consumers who understand the benefits of DPP through consumer education can further solidify their trust relationship with the brand.
The necessity of consumer education
Transparent information provision
There is an increasing tendency among consumers to consider environmental and social responsibility when purchasing products. Accordingly, many brands and companies are launching various eco-friendly products. However, among those claiming to be eco-friendly, there are many cases that are ambiguous or lack evidence, which puts consumers at risk of making decisions based on incorrect information. In such situations, DPP clearly presents the environmental impacts that occur throughout the product's life cycle, helping consumers make smarter purchasing decisions. It is essential to educate consumers about the importance of DPP and how to use it to realize this transparency. DPP greatly aids consumers in making more informed purchasing decisions by transparently providing life cycle information about products.
Promoting sustainable consumption
The DPP promotes sustainable consumption by allowing consumers to easily understand the environmental impact of products. Consumers can check the source of raw materials, carbon emissions generated during the production process, and recyclability through the DPP. This becomes a key factor in helping consumers choose eco-friendly products and contributes to environmental protection and resource conservation in the long term.
Strengthening reliability
Providing transparent information through DPP contributes to building trust between brands and consumers. Consumers can build trust in a brand based on transparent and accurate information, which positively affects the brand's long-term success. Additionally, consumers who understand the benefits of DPP through consumer education can further solidify their trust relationship with the brand.
The necessity of consumer education
Transparent information provision
There is an increasing tendency among consumers to consider environmental and social responsibility when purchasing products. Accordingly, many brands and companies are launching various eco-friendly products. However, among those claiming to be eco-friendly, there are many cases that are ambiguous or lack evidence, which puts consumers at risk of making decisions based on incorrect information. In such situations, DPP clearly presents the environmental impacts that occur throughout the product's life cycle, helping consumers make smarter purchasing decisions. It is essential to educate consumers about the importance of DPP and how to use it to realize this transparency. DPP greatly aids consumers in making more informed purchasing decisions by transparently providing life cycle information about products.
Promoting sustainable consumption
The DPP promotes sustainable consumption by allowing consumers to easily understand the environmental impact of products. Consumers can check the source of raw materials, carbon emissions generated during the production process, and recyclability through the DPP. This becomes a key factor in helping consumers choose eco-friendly products and contributes to environmental protection and resource conservation in the long term.
Strengthening reliability
Providing transparent information through DPP contributes to building trust between brands and consumers. Consumers can build trust in a brand based on transparent and accurate information, which positively affects the brand's long-term success. Additionally, consumers who understand the benefits of DPP through consumer education can further solidify their trust relationship with the brand.
The necessity of consumer education
Transparent information provision
There is an increasing tendency among consumers to consider environmental and social responsibility when purchasing products. Accordingly, many brands and companies are launching various eco-friendly products. However, among those claiming to be eco-friendly, there are many cases that are ambiguous or lack evidence, which puts consumers at risk of making decisions based on incorrect information. In such situations, DPP clearly presents the environmental impacts that occur throughout the product's life cycle, helping consumers make smarter purchasing decisions. It is essential to educate consumers about the importance of DPP and how to use it to realize this transparency. DPP greatly aids consumers in making more informed purchasing decisions by transparently providing life cycle information about products.
Promoting sustainable consumption
The DPP promotes sustainable consumption by allowing consumers to easily understand the environmental impact of products. Consumers can check the source of raw materials, carbon emissions generated during the production process, and recyclability through the DPP. This becomes a key factor in helping consumers choose eco-friendly products and contributes to environmental protection and resource conservation in the long term.
Strengthening reliability
Providing transparent information through DPP contributes to building trust between brands and consumers. Consumers can build trust in a brand based on transparent and accurate information, which positively affects the brand's long-term success. Additionally, consumers who understand the benefits of DPP through consumer education can further solidify their trust relationship with the brand.
Domestic cases of DPP introduction
In Korea, there are increasing cases of introducing the DPP concept and transparently disclosing product information. For example, there are brands like PLEATS MAMA and KOLON SPORT. This change has occurred due to the rising environmental awareness among consumers and can be seen as one of the efforts by brands to practice more sustainable management.
Representative examples of fashion brands that have introduced the concept of DPP include PLEATS MAMA and KOLON SPORT. These brands adopt a concept similar to DPP and transparently disclose various information to consumers, such as the source of raw materials, production processes, distribution channels, and methods of product recycling.
For example, Pleats Mama produces products using recycled fabrics and clearly informs consumers how the products are made by detailing the source of the fabric and the recycling process. Kolon Sport also uses eco-friendly materials and actively promotes them to consumers through campaigns. This provision of information helps consumers clearly understand the environmental impact of the products and plays a significant role in increasing trust in the brand.
The introduction of DPP goes beyond simply providing information; it significantly impacts consumer education. It is essential to educate consumers so that they can understand and utilize the content of DPP. Through this education, consumers will be able to make wiser purchasing decisions that consider the entire lifecycle of a product. Consumers will now be equipped to evaluate the environmental impact of products on their own and to practice sustainable consumption patterns.
Additionally, brands that have implemented DPP can strengthen their trust with consumers. Providing transparent information increases the reliability of the brand, and consumers tend to prefer such brands more. The more a brand builds trust with consumers, the more likely it is to lead to customer loyalty and increased sales in the long term. DPP has also established itself as an important tool necessary for brands to achieve sustainable management.
Ultimately, the introduction of the Digital Product Passport (DPP) and consumer education are expected to contribute to the development of a sustainable fashion industry for a better future. When consumers feel responsible for the environment and sustainable consumption becomes commonplace through brands demonstrating this commitment, a positive change will occur throughout the fashion industry. This trend will promote the development of sustainable products and will ultimately serve as an important stepping stone toward a sustainable economy that fulfills environmental protection and social responsibility.
Domestic cases of DPP introduction
In Korea, there are increasing cases of introducing the DPP concept and transparently disclosing product information. For example, there are brands like PLEATS MAMA and KOLON SPORT. This change has occurred due to the rising environmental awareness among consumers and can be seen as one of the efforts by brands to practice more sustainable management.
Representative examples of fashion brands that have introduced the concept of DPP include PLEATS MAMA and KOLON SPORT. These brands adopt a concept similar to DPP and transparently disclose various information to consumers, such as the source of raw materials, production processes, distribution channels, and methods of product recycling.
For example, Pleats Mama produces products using recycled fabrics and clearly informs consumers how the products are made by detailing the source of the fabric and the recycling process. Kolon Sport also uses eco-friendly materials and actively promotes them to consumers through campaigns. This provision of information helps consumers clearly understand the environmental impact of the products and plays a significant role in increasing trust in the brand.
The introduction of DPP goes beyond simply providing information; it significantly impacts consumer education. It is essential to educate consumers so that they can understand and utilize the content of DPP. Through this education, consumers will be able to make wiser purchasing decisions that consider the entire lifecycle of a product. Consumers will now be equipped to evaluate the environmental impact of products on their own and to practice sustainable consumption patterns.
Additionally, brands that have implemented DPP can strengthen their trust with consumers. Providing transparent information increases the reliability of the brand, and consumers tend to prefer such brands more. The more a brand builds trust with consumers, the more likely it is to lead to customer loyalty and increased sales in the long term. DPP has also established itself as an important tool necessary for brands to achieve sustainable management.
Ultimately, the introduction of the Digital Product Passport (DPP) and consumer education are expected to contribute to the development of a sustainable fashion industry for a better future. When consumers feel responsible for the environment and sustainable consumption becomes commonplace through brands demonstrating this commitment, a positive change will occur throughout the fashion industry. This trend will promote the development of sustainable products and will ultimately serve as an important stepping stone toward a sustainable economy that fulfills environmental protection and social responsibility.
Domestic cases of DPP introduction
In Korea, there are increasing cases of introducing the DPP concept and transparently disclosing product information. For example, there are brands like PLEATS MAMA and KOLON SPORT. This change has occurred due to the rising environmental awareness among consumers and can be seen as one of the efforts by brands to practice more sustainable management.
Representative examples of fashion brands that have introduced the concept of DPP include PLEATS MAMA and KOLON SPORT. These brands adopt a concept similar to DPP and transparently disclose various information to consumers, such as the source of raw materials, production processes, distribution channels, and methods of product recycling.
For example, Pleats Mama produces products using recycled fabrics and clearly informs consumers how the products are made by detailing the source of the fabric and the recycling process. Kolon Sport also uses eco-friendly materials and actively promotes them to consumers through campaigns. This provision of information helps consumers clearly understand the environmental impact of the products and plays a significant role in increasing trust in the brand.
The introduction of DPP goes beyond simply providing information; it significantly impacts consumer education. It is essential to educate consumers so that they can understand and utilize the content of DPP. Through this education, consumers will be able to make wiser purchasing decisions that consider the entire lifecycle of a product. Consumers will now be equipped to evaluate the environmental impact of products on their own and to practice sustainable consumption patterns.
Additionally, brands that have implemented DPP can strengthen their trust with consumers. Providing transparent information increases the reliability of the brand, and consumers tend to prefer such brands more. The more a brand builds trust with consumers, the more likely it is to lead to customer loyalty and increased sales in the long term. DPP has also established itself as an important tool necessary for brands to achieve sustainable management.
Ultimately, the introduction of the Digital Product Passport (DPP) and consumer education are expected to contribute to the development of a sustainable fashion industry for a better future. When consumers feel responsible for the environment and sustainable consumption becomes commonplace through brands demonstrating this commitment, a positive change will occur throughout the fashion industry. This trend will promote the development of sustainable products and will ultimately serve as an important stepping stone toward a sustainable economy that fulfills environmental protection and social responsibility.
Domestic cases of DPP introduction
In Korea, there are increasing cases of introducing the DPP concept and transparently disclosing product information. For example, there are brands like PLEATS MAMA and KOLON SPORT. This change has occurred due to the rising environmental awareness among consumers and can be seen as one of the efforts by brands to practice more sustainable management.
Representative examples of fashion brands that have introduced the concept of DPP include PLEATS MAMA and KOLON SPORT. These brands adopt a concept similar to DPP and transparently disclose various information to consumers, such as the source of raw materials, production processes, distribution channels, and methods of product recycling.
For example, Pleats Mama produces products using recycled fabrics and clearly informs consumers how the products are made by detailing the source of the fabric and the recycling process. Kolon Sport also uses eco-friendly materials and actively promotes them to consumers through campaigns. This provision of information helps consumers clearly understand the environmental impact of the products and plays a significant role in increasing trust in the brand.
The introduction of DPP goes beyond simply providing information; it significantly impacts consumer education. It is essential to educate consumers so that they can understand and utilize the content of DPP. Through this education, consumers will be able to make wiser purchasing decisions that consider the entire lifecycle of a product. Consumers will now be equipped to evaluate the environmental impact of products on their own and to practice sustainable consumption patterns.
Additionally, brands that have implemented DPP can strengthen their trust with consumers. Providing transparent information increases the reliability of the brand, and consumers tend to prefer such brands more. The more a brand builds trust with consumers, the more likely it is to lead to customer loyalty and increased sales in the long term. DPP has also established itself as an important tool necessary for brands to achieve sustainable management.
Ultimately, the introduction of the Digital Product Passport (DPP) and consumer education are expected to contribute to the development of a sustainable fashion industry for a better future. When consumers feel responsible for the environment and sustainable consumption becomes commonplace through brands demonstrating this commitment, a positive change will occur throughout the fashion industry. This trend will promote the development of sustainable products and will ultimately serve as an important stepping stone toward a sustainable economy that fulfills environmental protection and social responsibility.
Source
"Korea Consumer Agency", "2023 Korea's Consumer Life Indicators", p. 16, p.831-832
(What is consumers' perception of sustainable consumption?)
(Content about domestic cases of DPP introduction)
(Content about domestic cases of DPP introduction)
Source
"Korea Consumer Agency", "2023 Korea's Consumer Life Indicators", p. 16, p.831-832
(What is consumers' perception of sustainable consumption?)
(Content about domestic cases of DPP introduction)
(Content about domestic cases of DPP introduction)
Source
"Korea Consumer Agency", "2023 Korea's Consumer Life Indicators", p. 16, p.831-832
(What is consumers' perception of sustainable consumption?)
(Content about domestic cases of DPP introduction)
(Content about domestic cases of DPP introduction)
Source
"Korea Consumer Agency", "2023 Korea's Consumer Life Indicators", p. 16, p.831-832
(What is consumers' perception of sustainable consumption?)
(Content about domestic cases of DPP introduction)
(Content about domestic cases of DPP introduction)